AirAsia among top airlines in best position to survive CoviD-19 crisis

AirAsia has been named as one of the top airline brands that are in the best position to survive the CoviD-19 crisis, according to a report from independent brand valuation consultancy Brand Finance.

Photo credits: Gary Sato
According to Brand Finance's brand strength index, AirAsia scored an 89.8 and an AAA rating, putting it fourth place on the top 10 strongest brands, next to Emirates, Turkish Airlines and highest scorer Aeroflot. This was judged according to brand strength, cash position, and brand value.

AirAsia is also the only ASEAN airline to be included in the top 10 list.

Samir Dixit, managing director of Brand Finance Asia Pacific, said: “While there were very few brands that had positive brand value growth, AirAsia found itself to be a strong contender with some of the best brands in the world. This can undoubtedly be attributed to the consistency of brand experience and the brand building efforts by AirAsia across customers and other stakeholders. The current Covid-19 crisis presents a dangerous threat to airlines, and will not be easy to manage given that airlines will struggle to recapture lost demand and could lose up to 20% of overall brand value. The only thing that will drive customer preference in difficult times is the brand and the airline brands that are weaker may not even survive the crisis. Based on our criteria, we found AirAsia to be one of the 30 global airline brands well poised to survive the Covid-19 crisis.”

“We are truly honoured by this achievement that acknowledges our quest for continual improvement in all that we do at AirAsia. We will never stop to always put our customers first, at the core of every decision we make to ensure we provide the very best value for air travel experience. Value, innovation and choice are three cornerstones to our brand and this is a testament to the dedication and hard work from all of us at AirAsia," said Bo Lingam, AirAsia group president.

AirAsia was also awarded as the "World's Best Low Cost Airline" for 11 straight years by London-based airline rating company, Skytrax.

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