The Philippines's largest budget carrier Cebu Pacific looks to fly its 300 millionth passenger by 2022 as it increases capacity with the addition of new aircraft and as it invests of more digital tools to drive in demand. Cebu Pacific Vice President for marketing and distribution Candice Iyog says that the 300 millionth passenger target can be reached four times faster than its 150 millionth passenger in 1996.
With the addition of 12 new Airbus aircraft this year, the airline sees an accelerated growth.
Its 2-fold challenge is making online booking more convenient while properly handling the heavy online traffic.
“As we continue to invest in brand new higher capacity aircraft, the challenge that we have for us now is flying our next 150 million passengers in just 5 years, 4 times faster than when we did it the first time around,” says Candice Iyog.
She adds, “So the first challenge really was, how might we make ourselves relevant by tapping into user shopping behavior. And then the second job to be done was addressing and improving the customer booking experience.”
The budget airline plans to maximize its online tools and to make booking easier. The airline also uses this new strategy for their seat sale promos by offering seats in clustered destinations every two hours.
Cebu Pacific currently operates a fleet of 8 Airbus A330-300, 2 Airbus A321NEO, 7 Airbus A321-200, 2 Airbus A320NEO, 33 Airbus A320-200, 13 ATR 72-600, and 6 ATR 72-500.