If you think you have the right to do whatever you want on board a Cathay Pacific flight even if it entails being unruly and disobedient to the flight crew, be warned. Cathay Pacific is 'watching' your every movement through the aircraft's inflight entertainment systems and CCTVs present around the aircraft and airport. The information and images will be stored indefinitely, with the airline claiming it will be for "as long as necessary".
Based on the policy, it says that "Information such as previous travel arrangements, feedback about your experiences, details of lost luggage and other claims, your use of our in-flight entertainment system and in-flight connectivity, your images captured via CCTV in our airport lounges and aircraft."
All these would allow Cathay Pacific to build a very detailed database of their passengers including what they look like, their behavior on board a flight, what they do in the airport, or what they watch on the entertainment systems.
"We will retain your Personal Data for as long as is necessary," says the airline.
While the information could be used to personalise your experience and comply with local laws, your details could also be shared with "third party partners, for marking purposes".